Relaunched the Mazda brand with a new platform and 360 campaign, including a TV spot featuring WNBA Seattle Storm star rookie Nika Mühl, bioscientist and professional surfer Cliff Kapono and teenaged Mazda race car driver Helio Meza. Shot by director Nicolai Fuglsig and edited by Leo Scott and Fernanda Cardoso. Premiered during Thursday Night Football.
Creative Director: Me
Group Creative Director: Ben Carmean
Associate Creative Director: Brit Ryan