After a century and a half as the the silent giant of the mutual life insurance category, the time had come for Guardian Insurance to announce itself to the world. For the Fortune 250 company’s first-ever advertising campaign, we chose a simple message to embody their legacy, their values, and our moment: Everyone deserves a Guardian.
Campaign includes broadcast, print, social, OOH, banners, web.
Associate Creative Director, Copy / Creative Lead: Me
Associate Creative Director, Art: Brianna Lohr
Associate Creative Director, Copy: Jimmy Barker
Associate Creative Director, Art: Andrew Rutledge
Creative Director: Florian Bodet
Producer: Caitlin McBride
Director: Dan DiFelice
Director of Photography: Stuart Winecoff
Composer: Luke Atencio
Director, BTS: Ben Knechtel