Thinking about the future is tough. It feels too far away. High stakes. Too big to tackle on our own. Sometimes we forget there’s someone who’s been in our shoes and come out the other side. Sometimes we just need a little push to get us there. This content series tackles those big life transition moments and makes the decisions around them just a little more accessible.
We found our talent through real people casting. And it wasn’t until we met people like Jennifer and learned of her desire to swim in the ocean again that we found our stories.
Campaign includes digital, social, and banners.
Associate Creative Director, Copy: Me
Associate Creative Director, Art: Brianna Lohr
Creative Directors: Florian Bodet, Chelsea O’Brien