After helping Create Comforts Brewing Co. develop their foundational brand positioning, tagline and brand identity, I stepped back in to help develop their new drinking lager, Classic City Lager.

If Creature Comforts listens to Thundercat, Classic City Lager only listens to Bruce.

The new brand needed a strategy that differentiated them from CCBC while retaining existing brand equity. And something that could strike the balance between an accessible sipping beer and uncompromising craft quality.

We delivered the brand strategy and identity, tagline, packaging, signage, and merchandise. Cheers.

Creative Director: Me

Art directors: Dan Atwater, Brianna Lohr